I had this post on the Studio Facebook page earlier this month and I thought I would share it with you but also include my remedy to the Weymss School of Needlecraft’s malady!
I know how hard it is to find time to post your social media updates – especially if you are new to it and it is probably more of a chore than a joy. But you should include it in your daily routine the same way you make sure you have enough change for your til or that you have remembered to flip the “open” sign over on the door.
It is all about creating a habit. One that will benefit your business immensely if you start it.
So if you have lost steam and need to start again, it is a great time to start. Summer is a bit slower for retailers – holidays and the sun have the effect on the high street – so why not use that downtime to start the ball rolling? Here are a few very do-able habits you can start with:
1. Commit to doing updates twice a week – say Wednesday and Saturday – and PUT IT IN YOUR DIARY for a specific time on these days. You are more likely to do it this way than “waiting for the right moment”.
2. Don’t let what you update about be the thing that stops you from updating! Everyone thinks they have to write about BIG things that happen but really - it is the small life things that connect with your people. So did you make a great meal on Friday that you think others would like to know about – post it! Did you sell something that a customer raved about – let people know.
3. Let someone else do the hard work for you and repost something that you saw and think that people might like to see. I wouldn’t do this for every post as for SEO reasons it isn’t great but if it kickstarts your habit – it is a good place to start.
4. Include a photo with it if you can as people LOVE photos and are more likely to check out what you have posted if you include a photo. And if really want to ensure that people look it the image – having an animal in it amps up the open rate. Yes – pets have that power.
And if you really want to make your life easy, learn how to use HootSuite – it is free and makes the job of getting updates out of your head and in to a diary much easier!
I hope that gives you a bit of direction without giving you that tight chested feeling that people can get when you talk about social media.
So will you do it? What would help you with your social media journey?